Dipsea Rebrand
Senior Brand Designer
Art Direction
Brand Refinement
Motion Design
Digital Design
In partnership with Herman-Scheer Design studio, I took a leading role in spearheading Dipsea's inaugural rebranding endeavor, which entailed developing the brand's unique identity that it presently showcases. As part of this project, I meticulously curated a vast collection of visual resources and personally crafted and designed each of them for the rebrand launch across diverse marketing platforms. Moreover, I devised compelling motion graphics for paid promotions that acted as a catalyst for the company's ongoing transformation in brand representation. My contributions have played a vital role in significantly elevating Dipsea's brand identity and positioning within the marketplace.
