Equilibria Indulgence Collection
Art Director
Art Direction
Digital Design
As part of my role at Equilibria, I was responsible for developing a digital campaign to promote the launch of the brand's first CBD flavor collection. To bring the collection to life, I art directed a photoshoot that utilized a vibrant color palette and playful elements. By deviating from the brand's typical refined aesthetic and embracing a more indulgent approach, we were able to captivate our customers' attention and generate excitement about the new collection. The resulting campaign was a resounding success, effectively promoting the launch of the new line and establishing Equilibria as a leader in the CBD industry.
