Mac & Mia Rebrand
Marketing Design Lead
Art Direction
Brand Refinement
Social Design
Digital Design
As the marketing design lead for Mac & Mia, I spearheaded a successful rebranding project that resulted in a visually appealing and approachable brand. I created a design strategy that aimed to appeal to both parents and children, with a focus on a playful and charming vibe, bright colors, and fun illustrations. My goal was to maintain a professional and trustworthy appearance while creating a visual identity that would be appealing to children. After designing the new brand guidelines I lead a small team to create visual assets and photos to bring this new branding to life.
