Equilibria Rebrand
Art Director
Art Direction
Brand Refinement
Social DesignÂ
Digital Design
As the first in-house designer and art director at Equilibria, I continued to develop and adjust the brand guidelines created by a design firm to meet the needs of the company and the founders' vision. I spearheaded a large-scale redesign project that included packaging, print collateral, photography assets, and digital presence. During my tenure, I was responsible for art directing and prop styling all photoshoots, as well as creating and designing all emails, social media posts, and print collateral for the company.
